To find out a resonable target audience I went to Croydon and handed out 10 questionnaires to move goers. These questionnaires would ask the person how they obtained films when they were released, or if they downloaded films at home. It also asked the person what kind of films they prefer, and also what kind of thriller they like. Below is what we believe our target audience may be like.
Audience Profile
Name: John Howard
Age: 23
Job: Store Clerk
Relationship Status: Single
Preffered Film Genre: Horror, Thriller, Action
Hobbies: Going out with friends, watching films.
Types of Media Used: Music, Internet, Television
Audience Profile 2
Name: Joanne Newton
Age: 27
Job: Hairdresser
Relationship Status: Dating
Preferred Film Genre: Comedy, Thriller
Hobbies: Going out with boyfriend, going out with freinds, going to the cinema with friends
Types of Media Used: Internet, Music, Cinema, Television
So from these two audience profiles you get the idea that the common thing with our movie goers, is that they like to go out with friends, and their common use of media is through TV, or internet. They also seem to be between the ages of 18-29, so the thriller we have may be suitable for someone is the mid twenties.
No comments:
Post a Comment